By Nathan Gardels
This fantastic little ebook explores the position people media in overseas coverage, not just at the moment second, yet with a watch to the future.Written by way of a veteran Hollywood movie govt and an across the world recognized columnist in international affairsExplains how American video clips, television indicates, and dad track give you the photographs of the United States to the remainder of the area, and the remainder of the area to AmericansIncludes discussions of the cartoons of the Prophet Mohammed Danish day-by-day newspapers, Tibetan priests censored out of chinese language television information studies in simple terms to teach up on You Tube, and the Vatican's attack at the Da Vinci Code movieArgues that Hollywood is a key participant within the 'deep coalition' required to help a 'smart strength' international coverage and construct a world cultural infrastructure that might make the realm secure for interdependence
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Extra info for American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age
At key moments, the US government helped win global markets for American entertainment in return for the propaganda value films and music provided. In 1917, Woodrow Wilson established the Committee on Public Information to enlist a fledgling Hollywood’s talents in making films such as The Hun and The Kaiser: The Beast of Berlin, that supported the cause of joining the war. ”2 Although the CPI was shut down after World War I, Washington rewarded Hollywood by forcing open markets in a Europe devastated by war – one reason why, by the 1920s, American films were already making 35 percent of revenues abroad.
Al Houra’s mission was to offer an example of the free media in the American tradition. In the end, however, it too was considered a failure because no amount of goodwill broadcasting changed anyone’s mind as long as what most Arabs regarded as the occupation of Iraq and (in their view) the unbalanced support of Israel continued as the core of American policy. Most Arabs considered it propaganda. When all is said and done, public or cultural diplomacy which sought to influence the foreign public had its greatest (although small) success through Voice of America during the Cold War, mostly in zones where Hollywood films and American mass culture generally were off limits due to censorship and lack of access to markets.
There were also later films like Philadelphia, in which the familiar face of Tom Hanks brought awareness of the AIDS epidemic to audiences everywhere. And now Good Night and Good Luck warned of the erosion of civil liberties in the face of fear. Syriana laid bare the raw interests that have kept America mired in Middle East turmoil for decades, most recently in Iraq. Most of the films that come out of Hollywood, of course, are not so straightforwardly political or focused on social themes, but entertaining dramas or action films which more easily fit with the imperatives of the box office.